Fashion Film and the Future of Online Marketing

You might have heard of art films, short films, and documentaries but have you heard of fashion films? These are films sponsored by leading fashion brands to promote their pieces and reach out to a wider audience in the current technology-YouTube-savvy world.

So what are these films?

These are short narratives complete with a plot and focus on the clothes worn by the characters and aims to make the content viral so as to grab maximum eyeballs and thus take one extra step in convincing the viewers to buy their products. Also, it is an affordable medium for those fashion designers who have a limited budget and are unable to participate in high profile fashion weeks.

Just like you need a sharp, capable, and talented captain to run a ship, you need a talented and visionary director to help the film achieve its goal and here are some famous fashion film directors who have made a mark in this field.

1. Gsus Lopez

A Spaniard who has an incredible eye for photography is currently working as visiting professor in Southampton Solent University. Touted to be the next Almodovar, he had won an award in Toronto Queer Film Festival.

2. Thalia de Jong

Alumni of Eindhoven Design Academy before studying Experimental film in Berlin University of Arts, she calls herself as a creator of comical and original films which aims to highlight the simple joys of life. In 2016’s edition of Berlin Film Festival, she went on to win an award in the category of Beauty & Cosmetics for her short film – Golden Boy.

3. Tyron Lebon

An established photographer and filmmaker and currently residing in London, he had started his career right in adolescence when others were just figuring out their options. His talent got recognised at the age the age of 19 when his first publication was released. Formerly a student of social anthropology, he has traveled the world for his various projects and has worked with big guns such as Adidas, Apple, Celine, Calving Klein, H&M etc.

4. Sean Barker

Considered as an example of the expression - perseverance pays off, Sean Barker started his career at the age of 18 as a tape operator till became an editor who worked on several documentaries until he moved into the world of advertising and this was where his talent shone through his works. He has several big names under his belt such as Nike. His source of inspiration was the visual effect and currently, he is in Berlin, capturing the beauty and culture of today’s youth.

5. Raul Rosillo

Looked up to by many, Raul Rosillo is someone who has proved that if you are immensely passionate about your passion then you can achieve it no matter the obstacles you face. Just like Shakespeare never went to any university to learn how to write classics, Raul Rosillo is one of those directors who taught themselves the craft they were passionate about. His new campaign named Intropia has made huge waves in the fashion industry.